Wednesday, February 18, 2009

DECLINING MARKET VALUE REFLECTS DUBIOUS AD ENVIRONMENT

One sign of how desperate things have gotten at the New York Times (NYT): the share price is cheaper than it costs to purchase a copy of the Sunday paper in New York City.

Shares dropped below $4 in Tuesday’s trading, reaching an all-time low for the stock. That’s south of the $4 cover price that the paper commands at New York City news vendors. (Newsstands themselves have become about as rare as a good quarter of ad spending.)

Click here to read the rest of the story.



0 comments:

Post a Comment